Fujian Nan'an Fancy Stone Industry Co., Ltd.

The stone industry competition is in a white-hot stage, and Shuitou stone enterprises are breaking the game with differentiation and technical barriers

 - from World Stone Network  

Stone Network has learned that at present, the large board processing factories in Shuitou Industrial Zone are competing to display their own advantages and cost performance through various billboards, so as to attract customers. As the competition among stone processing enterprises has entered a white-hot stage, the processing fees for large boards have become extremely transparent, and supporting facilities such as free shelf spaces have become one of the important factors to attract customers.  

Traders turn to factory warehouse sales  
Facing the changes in the market environment, many traders choose to return to the processing factory and directly divert customers to the factory warehouse for sales, so as to save costs. For example, Wang Alan, sales manager of Jinding Stone Industry, mentioned that there are fewer new customers in the market now, and old customers account for a large proportion of transactions. Therefore, the company decided to withdraw from the market points, only保留 (keep) the Aosheng point, and encourage customers to go directly to the factory to view more boards. In Herun Stone City, the reporter saw a full warehouse of stones. It is not like a factory warehouse, but more like a professional large board market. Liang Yue, the person in charge of the stone city, told reporters that they will configure a certain number of shelf spaces according to the processing volume of processing households. Coupled with the good geographical location and high configuration of the factory, many processing households directly use the warehouse as a sales place and arrange salesmen to work on the spot. It can be said that the free shelf spaces provided by the processing factory not only save rent for customers, but also improve the utilization rate of the warehouse.  

Opportunities and challenges brought by technological upgrading  
However, with the technological upgrading of equipment such as wire saws, the cutting efficiency of stones has been significantly improved, and the production capacity has surged, which has also led to a faster accumulation of inventory, bringing new challenges to stone enterprises. As Liang Yue, the person in charge of Herun Stone City, frankly said, although the processing efficiency has been improved, the inventory problem of stones has become more serious because the market demand has not expanded simultaneously.  

In order to spread the cost of equipment renewal, most enterprises choose to produce at full capacity, which undoubtedly further aggravates the warehouse pressure. Some enterprises even face the dilemma of "falling behind if they do not increase production, and overstocking if they increase production". In addition, the lag of traditional channels has also amplified the warehouse crisis. Nowadays, many stone enterprises have not yet established a mature digital operation system and cannot timely convert the new production capacity into effective orders.  

The road of differentiated development  
Stone Network has learned that in this context, some enterprises have realized the development model of light assets and high premiums by focusing on market segments and establishing technical barriers. For example, Hongyi Stone Industry Fifth Factory focuses on the processing of high-end white stones. Although the warehouse often looks empty, its high production capacity utilization rate and unique market positioning enable it to quickly respond to customer needs.  

Another enterprise that has found a new way is Gangyu Stone. The enterprise specializes in hard material processing. Half of its self-operated product processing volume is undertaken by itself, and the remaining half of the production capacity is opened to external processing households to provide services for specific customers with hard material needs. In this way, it has successfully avoided the fierce competition in the ordinary board market and stood out in this warehouse pressure. 

Therefore, in the current fiercely competitive environment of the stone industry, those stone enterprises that can innovate through technology, accurately position the market, and flexibly respond to changes in market demand are more likely to stand out in future market competition.